Amazon loves to keep us on our toes. We've been covering Prime Day for years, and even though the dates vary slightly, we expect Prime Day to fall in July. But this year, the retailer held its flagship sale in June, much to our surprise. This fall, however, things are back on schedule.
Amazon's biggest sale of the year may be over, but there's another one upon us. We're here to lay out all the details you need to know because, surprise — the early deals have started.
When is the next Prime Day?
While it may seem like Amazon holds sales every other month, Prime Day technically only happens once a year, in the summer. However, Amazon hosts a fall Prime event called Prime Big Deal Days, and it's coming up quickly. For all intents and purposes, it's colloquially known as October Prime Day. The official sale runs for 48 hours on Oct. 6 and Oct. 7 in 2026, but you can expect deals in the days leading up to and following those dates.
Amazon has also held a week-long shopping event in the spring, dubbed Amazon's Big Spring Sale, for the past three years. The deals aren't quite at the level of Prime Day, but it is considered Amazon's first major savings event of the year. After the October sale, it's the next time you'll hear the term "Prime Day" floating around.
Are Prime Day deals worth it?
Prime Day is notoriously full of great deals. Besides Black Friday, it's probably the best time of year to buy Amazon devices, Apple products, robot vacuums, everyday essentials, smartwatches, headphones, and more. If you're in the market for tech, it's certainly worth perusing. Mashable already has a running list of the best October Prime Day deals that can give you more in-depth analysis on what products are worth grabbing and which ones are worth passing on.
