Amazon just released a new Kindle Sling Bag and it comes with a cute keychain and wristlet stand — where to buy

October 2, 2026

The new Kindle Sling Bag in white sitting on a wooden table top.

TL;DR: Amazon has launched a $100 Kindle Sling Bag with SCAD students, complete with a Kindle-inspired keychain and wristlet stand.


Ahead of Prime Big Deal Days, retailers (and Amazon itself) are trying to grab everyone's attention with new product drops.

This week, Amazon opened preorders for a $99.99 version of its Kindle Sling Bag, designed in collaboration with students at Savannah College of Art and Design (SCAD). It comes in dune and cinder (which are basically just cream and black) and is set to ship Oct. 28.

It's made from GRS-certified recycled leather with 59 percent recycled content — if that helps you feel a little better about paying top dollar for what's essentially just a crossbody purse. The biggest difference between this and the original sling bag Amazon released last November is functionality: the new one includes a wristlet stand that props your Kindle up on any flat surface, plus a small Kindle-shaped charm.

It fits standard Kindles, the Kindle Aluminum, Paperwhite, and Colorsoft. (Note: It's not compatible with the Kindle Scribe or Kindle Scribe Colorsoft.)

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