TL;DR: Prime Big Deal Days ends tonight, and 22 Apple devices, including Beats products and Apple accessories, have officially hit all-time record-low prices.
Prime Big Deal Days are officially in full swing, and they brought some surprisingly strong Apple discounts along with them. This 48-hour event serves as Amazon's standard kickoff to the holiday shopping season, making it one of the absolute best windows of the year to grab flagship tech before the pre-Black Friday chaos hits. Better yet, this year's price drops offer some much-needed relief from recent RAM-driven price bumps.
While dozens of Apple devices are on sale, we filtered through the noise to isolate the absolute best savings: 22 Apple devices down to all-time record-low prices right now. Highlights include the brand-new Apple Watch Series 12 scoring its first real discount ever ($50 off), the Mac mini M6 dropping down to $779.99, Beats Studio Pro plunging to $149.95, and the newly released AirTag 2 hitting $24.
Apple products hold their value longer than almost any other consumer tech, which means genuine price cuts are few and far between. Finding 22 separate Apple items at all-time low prices during a single 48-hour event isn't standard practice — it's an anomaly.
But stock is already moving fast — so here are the 22 record-low Apple deals you need to grab before they disappear.
Beats' best workout earbuds are down by up to 28%
If standard AirPods fall out the second you start sweating, both of these fitness-first Beats models solve that problem with locked-in fits and sweat-proof designs. They pack active noise cancellation to silence noisy gyms, seamless Apple H-chip connectivity, and cross-platform support for Android — making either pair an easy pick at record-low prices.
The main choice comes down to your preferred fit and feature list. The Powerbeats Fit use flexible wingtips for a lighter, lower-profile fit that slides easily into your pocket. Meanwhile, the Powerbeats Pro 2 feature full earhooks for heavy-duty stability, a massive 45-hour total battery life, and built-in heart rate tracking right in your ear canal.
More Beats deal
Beats Studio Pro — $149.95
$299.99(save $150.04)
The new Apple Watch Series 12 just hit its first price drop
Apple's brand-new flagship watch just got its very first discount, knocking $50 off both the GPS and Cellular versions. The Series 12 charges much faster than older models (0 to 80% in about 30 minutes), features a tougher front glass, and packs an upgraded heart rate sensor.
It also adds daily Readiness Scores to tell you when to work out or take a rest day, plus Siri Recap to quickly summarize your notifications. Whether you pick up the Light Gold GPS model or the Dark Bronze Cellular version to leave your phone behind, getting Apple's latest watch for under $350 is a huge October Prime Day win.
More Apple Watch deals
Apple Watch SE 3 (GPS, 40mm) — $199
$249(save $50)Apple Watch SE 3 (GPS + cellular, 40mm) — $249
$299(save $50)Apple Watch Series 11 (GPS, 42mm) — $259.99
$399(save $139.01) with Target Circle
Apple's pint-sized AI powerhouse hit record-low prices
Packed into a tiny five-by-five-inch frame, the M6 Mac mini delivers incredible desktop performance without cluttering up your workspace. Powered by Apple's M6 chip with a 12-core CPU, 12-core GPU, and Dual 16-core Neural Engine, this tiny machine handles AI workflows, heavy multitasking, and media editing with ease. You also get WiFi 7, Bluetooth 6, front-facing USB-C ports, and support for up to three external displays.
Deciding between these two record-low options comes down to how you handle your files. Grab the 256GB model if you rely mostly on cloud storage or external drives to keep costs low. If you regularly store large video projects, download heavy application suites, or run local AI tools directly on the device, the 512GB model gives you essential extra headroom.
More Mac deals
Apple Mac mini (M6, 24GB RAM, 512GB SSD) — $1,149.99
$1,299(save $149.01)Apple Mac Studio (M5 Max, 36GB RAM, 512GB SSD) — $2,299
$2,499(save $200)
The ultimate peace-of-mind tracker drops to an impulse buy of $24
If you have a habit of misplacing your keys, wallet, or luggage, the AirTag 2 is the easiest tech fix you can buy. Upgraded earlier this year, Apple’s second-gen tracker features a much louder internal speaker so you can hear it from across the house, plus an expanded Ultra Wideband range that makes Precision Finding ridiculously accurate when you're hunting down lost items.
It syncs instantly with Apple's Find My network — using millions of nearby iPhones to securely pinpoint your stuff anywhere in the world — and packs water resistance with a user-replaceable battery. Down to an all-time record low of $24, it’s an absolute impulse-buy essential to toss into your cart before October Prime Day wraps up.
More Apple accessory deals
Apple iPhone 18 Pro/Pro Max Silicone Case with MagSafe — $41.50
$49(save $7.50)Apple iPhone 18 Pro/Pro Max Clear Case with MagSafe — $41.50
$49(save $7.50)Apple iPhone 18 Pro/Pro Max TechWoven Case with MagSafe — $50
$59(save $9)Apple iPhone Air MagSafe Battery — $59
$99(save $40)Apple Magic Mouse (White) — $59.99
$79(save $19.01)Apple Magic Keyboard — $79.99
$99(save $19.01)Apple Magic Trackpad (White) — $116.99
$129(save $12.01)Apple Magic Keyboard for iPad Air (11-inch) — $200
$269(save $69)Apple Magic Keyboard for iPad Air (13-inch) — $250
$319(save $69)
Prime members only have 24 hours left to shop Amazon’s Prime Big Deal Days sale. Sign up for a Prime 30-day free trial if you want to save some cash, and follow Mashable’s guide to the best October Prime Day deals and live blog for the latest updates.
