Amazon's Prime Big Deal Days sale features lots of amazing tech deals (duh). But it's an especially good time to be shopping for a new TV, as 2026 models have been on the market long enough to see hefty discounts. Sure, you could wait a few weeks until Black Friday to see if they get even cheaper, but if you're already sick of watching football games on an old TV, then this is your best opportunity to save.
On the first day of Prime Big Deal Days, the TV deals were excellent. On day two, some are even better. Our favorite QLED TV of 2026 dropped an extra $120 overnight, while a few Hisense Canvas TVs (basically Hisense's version of The Frame) slashed an additional $50 off their price tags. We've also spotted best-ever pricing on some other favorites, including a brilliant Samsung OLED if you're willing to splurge and Amazon Ember TVs for budget shoppers.
Our tech experts have collected all of the best October Prime Day TV deals from brands like TCL, Hisense, Amazon Fire TV, LG, and Samsung below. While the deals are still going strong, the sale wraps up at midnight tonight (Oct. 7), so be sure to lock in these prices while you can.
Feeling lost? Check out the Mashable guide to TV specs for a quick refresh on the difference between QLED, OLED, Mini LED, and RGB displays. And to make life easier, we've marked our editors' top deals with a ✅.
Best Prime Day TV deal overall
Why we like it
Mashable's TV expert named TCL's QM8L TV the best QLED TV for most people, highlighting its "superb peak brightness, detailed picture quality, and fantastic glare handling" in her review. The SQD part of its name stands for "super quantum dot" mini LEDs, which are a major reason why it's one of the brightest TVs you can buy in 2026. Period.
On day one of the sale, October Prime Day savings knocked the cost down from $2,500 to $1,197.99. On day two, it somehow got even cheaper. Grab it for a new record low of $1,077.99 or 57% off while you can.
Best Prime Day budget TV deal
Why we like it
As much as we might drool over Sony's new flagship Bravia 7 II True RGB TV, when it comes time to actually add a TV to our shopping cart, we often have to lower our expectations. The good news: TVs are among the few tech products that have gotten cheaper over the past five years, and even budget TVs offer fairly impressive displays and sound.
The Amazon Ember 4-Series is a good starter TV if you're on a budget, and that's why it's one of the best October Prime Day TV deals we've found so far. Despite clocking in at under $300, this 55-inch TV has a 4K HDR10+ display, WiFi 6 support, a speedy quad-core processor, and doubles as an Alexa smart speaker. If you're already in the Amazon ecosystem and OLEDs aren't in your budget, don't overthink this one.
Best art TV deal
Why we like it
If you want an aesthetic TV that doubles as artwork on your wall, but don't quite have the budget for Samsung's The Frame, Amazon's new Ember Artline TVs are a solid alternative. The 55-inch model is on sale for less than $500 for Prime Big Deal Days, which is 44% off and its best price on record. While Amazon's art TV isn't quite as impressive in the specs department as Samsung's, it does offer a free art gallery and a wide selection of frame options at no extra cost. It's not our top pick at full price, but at $400 off? It's hard to pass up.
Best OLED TV deal
Why we like it
Combining immersive deep blacks and the contrast known to come from Glare Flare OLED technology, the Samsung S90H is another great Prime Day bargain if making the jump to an OLED TV has been on your radar — now only $1,497.99.
Its selling point is the NQ4 AI Gen3 Processor, which uses 128 neural networks to enhance picture and sound, while 4K AI Upscaling Pro sharpens lower-resolution content. Gamers also get unique benefits thanks to the Motion Xcelerator 165Hz, Nvidia G-Sync, and AMD FreeSync Premium Pro support for smoother, lower-latency play.
Best Roku TV deal
Why we like it
Not a fan of the Fire TV ecosystem? This deal on the 65-inch Roku Plus Series TV shaves $220 off for October Prime Day. It's selling fast, which makes sense; it's down to its best price ever and puts a 65-inch Mini-LED QLED in your living room for less than $450. Mini-LED backlighting and local dimming enable finer tuning of the bright, detailed 4K QLED display. It also features Dolby Atmos sound, Roku Smart Picture, and a delightfully simple interface.
Our dream TV: Samsung S95F OLED TV
$2,499.99 Save $180.99
Why we like it
Our tech editor says this is the TV he'd buy if money were no object. What makes this Samsung OLED so special? While the LG C6 and Samsung S90H OLED TVs offer a better overall value, there are some distinct features that make the S95F so special — and so hard to find in stock (it's totally sold out at Samsung and almost sold out at Amazon).
The S95F borrows everything we love about The Frame art TVs and brings them into a flagship TV with a stunning OLED display. This TV has the ultra-thin design of The Frame, but crucially, it also has the same matte, anti-glare display, which is unrivaled in the TV world. Because it also has art mode, you can use it as an art TV without sacrificing any specs, making this the ideal TV for cinephiles, gamers, and design lovers.
So, while it doesn't have a huge discount (Best Buy has the best offer at the moment), we still think it's one of the best Prime Day deals on TVs.
More October Prime Day TV deals
Under 50-inch TV deals
Roku 43-Inch Select Series 4K TV — $179.99
$249.99(save $70)Amazon Ember 40-inch 2-Series HD TV — $179.99
$249.99(save $70)Amazon Ember 43-inch 4-Series 4K TV — $199.99
$329.99(save $130) ✅Sony 48-inch Bravia 6 OLED 4K TV — $998
$1,299.99(save $301.99)
50 to 55-inch TV deals
Insignia 50-inch F50 4K TV — $159.99
$299.99(save $140)Hisense 55-inch E6 Hi-QLED 4K TV — $299.99
$429.99(save $130)Hisense 50-inch E7 Mini-LED Hi-QLED 4K TV — $399.99
$699.99(save $300) ✅Amazon Ember 55-inch Omni Mini-LED QLED 4K TV — $449.99
$819.99(save $370)Amazon Ember 55-inch Omni QLED 4K TV — $489.99
$589.99(save $100) ✅Hisense 50-inch S7 Canvas Hi-QLED 4K TV — $649.99
$1,299.99(save $650) ✅Samsung 55-inch The Frame LS03F QLED 4K TV — $697.99
$1,097.99(save $400) ✅LG 55-inch LX7B Gallery Mini LED 4K TV — $699.99
$1,299.99(save $600)
65-inch TV deals
Insignia 65-inch QF Series QLED 4K TV — $299.99
$349.99(save $50)TCL 65-inch T7 Series QLED 4K Google TV — $448.99
$529.99(save $81) ✅Hisense 65-inch E7 Mini-LED Hi-QLED 4K TV — $579.99
$999.99(save $420)Amazon Ember 65-inch Omni QLED 4K TV — $709.99
$849.99(save $140)Amazon Ember 65-inch Artline QLED 4K TV — $799.98
$1,099.99(save $300.01)Amazon Ember 65-inch Omni Mini-LED QLED 4K TV — $799.99
$1,089.99(save $290)Samsung 65-inch The Frame LS03F QLED 4K TV — $897.99
$1,497.99(save $600) ✅LG 65-inch LX7B Gallery Mini LED 4K TV — $899.99
$1,799.99(save $900)Hisense 65-inch S7 Canvas Hi-QLED 4K TV — $899.99
$1,999.99(save $1,100)Toshiba 65-inch G700 ArtVision QLED 4K TV — $999.99
$1,999.99(save $1,000)Samsung 65-inch S85H OLED 4K TV — $1,297.99
$1,999.99(save $702)LG C6 Series OLED 4K TV — $1,499.99
$2,699.99(save $1,200) ✅Sony 65-inch Bravia 8 II QD QLED 4K TV — $2,498
$3,299.99(save $801.99)
75-inch TV deals
Samsung 75-inch M70H Mini-LED 4K TV — $547.99
$729.99(save $182)Amazon Ember 75-inch Omni QLED 4K TV — $989.99
$1,199.99(save $210)Amazon Ember 75-inch Omni Mini-LED QLED 4K TV — $999.99
$1,499.99(save $500)
80 to 85-inch TV deals
TCL 85 Inch Class QM6K Series Mini LED QLED 4K TV — $897.99
$1,097.99(save $200) ✅Amazon Ember 85-inch Omni Mini-LED QLED 4K TV — $1,759.99
$2,099.99(save $340)Hisense 85-inch S7 Canvas Hi-QLED 4K TV — $1,797.99
$3,999.99(save $2,202)
Over 85-inch TV deals
Hisense 100-inch Class E6 Series QLED 4K UHD Smart Fire TV — $1,384.97
$1,749.99(save $365.02)Hisense 100-inch E7 Mini-LED Hi-QLED 4K TV — $1,697.99
$2,999.99(save $1,302) ✅TCL 98-inch QM7L SQD-Mini-LED QLED 4K TV — $2,197.99
$3,999.99(save $1,802)
