How Critical Role and Dimension 20 conquered the world one campaign at a time

April 26, 2026

Brennan Lee Mulligan and Matt Mercer as DMs for Dimension 20 and Critical Role (respectively)

The biggest hit on the internet right now isn’t a scripted sitcom or a big-budget movie. It’s a group of friends sitting around a table, rolling dice, and creating fantastic worlds for four hours at a time. Shows like Critical Role and Dimension 20 have conquered both the internet and live audiences across the world with their imaginations and hysterical banter.

But cultural phenomenons like these aren’t forged overnight. It takes years worth of Initiative, Charisma checks and Nat 20s for these campaigns to get to where they are today. And we are going to break down why Actual Play sorcerers like Critical Role and Dimension 20 succeeded and how they hit.

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