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The Journey of a HubSpot User

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LANDING PAGES There's a lot of compelling Landing Page insight in HubSpot which can help you zone in on which sources are driving the most views and conversions. Clicking on a particular landing page's performance details (on the left side menu) brings you to a chart which lists all the sources, views, and submissions for your page. In this example of Uberflip's Content College, we received the majority of views from referral traffic yet social media has actually converted the highest percentage of leads. Here, we can get granular on the sources that are driving and converting traffic so we can focus our marketing amongst these channels. 18 From the perspective of a HubSpot User

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