Issue link: http://targetlyhq.uberflip.com/i/323148
EMAILS Clicking on content > emails brings you to the homepage of the emails screen. Off the bat, you can see 3 important metrics (which you can customize by clicking on the tabs) for delivered, open rate, and click rate. These are 3 extremely important top line metrics which show your email's success. Take a look at this great report by Mailchimp to learn the average click through rates for your industry. Next, clicking on an email allows you to dig even further into your performance metrics. Here you'll gain more insight about engagement, churn rates, and bounce rates of your emails. It's a good idea to create a spreadsheet to record metrics for the emails you're blasting: which lists they're going to, performance metrics, churn rates, etc. Overtime you'll start to notice trends based on lists, content, and copy, and you can ultimately test new variations against old ones to see what kind of emails hit the sweet spot with your audience. Another useful feature is Clicks insights. Especially for emails that have multiple click points, this feature allows you to see which links are performing best. As a rule of thumb, try to minimize the number of links in your email. The more targeted you are, the less distracted your reader will get, and the more likely they'll be to follow-through with your main CTA. SOCIAL MEDIA Although limited compared to other social media tools such as Hootsuite, Social Inbox reports on your overall social media reach and how it changes over time (Social > Reach). You can also drill down into individual content pieces to monitor how many clicks, replies, retweets, and favorites they've received. One particularly useful tip is to sort your published social media content by clicks to see which links, messaging, and date/time of tweets compelled the most people to click your content. Repurposing these posts and testing variations of them is a great way to increase your social media engagement and get people clicking through to your content. 19 From the perspective of a HubSpot User