METRICS
Using HubSpot, we now have all the pieces in place to create
an effective and targeted marketing campaign for our eBook --
but our job isn't nearly done yet! The success of your marketing
efforts is nothing if you aren't measuring the performance
of your campaigns, testing different variables to see what
works and what doesn't, and making improvements to future
campaigns based on what you've learned.
Fortunately for us, HubSpot has a comprehensive arena of
reports and metrics that will make the task of understanding
our campaign's success much easier.
We'll break down this section into the different types of
reporting we can get for each of our campaign initiatives.
Step 6
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From the perspective of a HubSpot User
