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Blogging in the Age of Modern Marketing
Or perhaps it's a banner at the end of your blog piece
compelling readers towards a lead-generation content
piece, such as an eBook
Every CTA you create should always reflect one of
your content marketing goals. Perhaps you'd like to
increase eBook readership or blog subscriptions.
Maybe you want to drive signups to a product demo
or upcoming conference. Whatever the case may be,
make sure you're creating CTAs for strategic reasons.
Second, your CTA must be actionable. It's important
that you clearly tell your audience what you'd like them
to do. A good CTA should be no longer than two sen-
tences and should clearly state what action you want
your reader to take. Remember not to overwhelm
your audience with too many CTAs – depending on
the length of your piece and the design of your site,
aim to have between 1 to 3 CTAs on any given page.
But don't forget...
