Issue link: http://targetlyhq.uberflip.com/i/323142
Blogging in the Age of Modern Marketing 22 CTA Best Practices As with real estate, CTAs are all about location, location, location: You've got to be in the right place at the right time asking for the right info. Crafting the perfect CTA is an ongoing experiment and the only way to become a master is by always trying new things. Here are some tips to help get you started: Free or Premium? How much value is this piece of content providing for your audi- ence? Is it a short article or an exclu- sive in-depth analysis? If you're just writing a standard blog post, then it's expected that you'll give it away for free; however, if you have something more substantial, then visitors will be more willing to provide their contact info in exchange for your content. Here's an example of a webinar re- cording that's gated behind a CTA: Be Relevant Just as you wouldn't see a commercial for Barbie dolls during an episode of The Walking Dead, you should never place a CTA next to content that is completely unrelated. People are very selective about which CTAs they click on, and if the CTA does not speak di- rectly to them, then you can forget about getting a new lead. Try to create CTAs that solve a pain point discussed in your article. For instance, if you're a tire company and wrote a post about the dangers of winter driving, include a CTA that says "Be safe: Click here to order your winter tires now!" Instead of sitting behind a landing page, this CTA (created with Uberflip) is overlayed on top of a blog post within an Uberflip content Hub so that visitors feel much closer to accessing the desired post.