Blogging in the Age of Modern Marketing
20
You've done your research and
(efficiently) created a well-writ-
ten and informative blog piece for
your audience. Through your buyer
persona analysis, you know exactly
who you're writing for and how to best
engage them. Your content market-
ing mission statement has ensured
that your piece adds value to your au-
dience and delivers on the content
promise you're making to them.
You've driven your target audience
to your blog and they're reading
your content...but now what?
This is your chance to contin-
ue building a relationship with
your audience but before that
can happen, you've got to initiate
the next step. This is where a 'Call
to Action' (CTA) comes into play.
DON'T LEAVE
THEM
HANGING
THE
IMPORTANCE
OF CTAS
5
CTAs come in many forms – it could be
a button on the side of your blog pro-
voking readers to subscribe for updates:
