Home » Targetly Blog » The Life Of A Marketer In 21 GIFs

The Life Of A Marketer In 21 GIFs

April 11, 2014 Michael Keshen

Aristotle taught us thousands of years ago that one of the most effective techniques of persuasion is pathos — appealing to one’s emotions. This means that marketers need to have a great understanding of human emotions in order to know how to evoke them from their audiences. But marketers aren’t just observers: We can be a sensitive bunch as well! Here are 21 GIFs that showcase the wide range of emotions that marketers can face on any given day:

1) When you send an email blast to the wrong list:

2) When your company completely redesigns your product, making all existing marketing content out of date:

2) When you just posted an article and it’s gotten a ton of tweets:

3) When you’re asked to fill out a landing page you’ve already filled out:

4) When your coworker gets an upgrade to a new computer:

5) When someone shamelessly copies your content:

6) When you first log in to your new marketing automation software:

7) When the “Great article!” comments are actually from your family and friends:

8) When your computer shuts off without saving:

9) When someone insists having a blog = a complete content marketing strategy:

10) When you forget your boss’ last name during a presentation:

11) When the design team turns an idea into an artistic masterpiece:

12) When someone mentions there will be free drinks at that event you planned on skipping:

13) When your boss says that the post you wrote isn’t as good as you thought:

14) When you get a spammy email:

15) When you send a spammy email:

16) When you’re asked to help with setting up conference equipment:

17) When your company gets a brief mention on Mashable:

18) When you have to write totally salesy press release:

19) When someone calls themselves a “social media guru”:

20) When Ann Handley or Joe Pulizzi say your blog post is great:

21) When you’re starting a presentation and you’re not sure if you made the last-minute changes to the slides:

(BONUS) When your boss asks if you’ve been looking at GIFs all day:

 What did we miss? Share your GIF moments in the comments!

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About the Author

With an M.A. in Communications & Culture and a strong passion for technology, Michael has found his home as a Marketing Specialist at Uberflip. Though focused on channel marketing initiatives, Michael is often called on for last-minute tasks or for help using Uberflip's software.

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