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Content Roundup: The Content Marketing Rules You Need to Follow

November 6, 2015

Content Roundup

The content rulebook is always changing. And while I'm all for a little bit of rulebreaking, there's a time and a place to be rebellious with your content marketing efforts.

This week's #ContentRoundup includes the content marketing rules you should always follow.

Content is Crap, and Other Rules for Marketers

Content is Crap

Yes, you read that correctly. Too many marketers are focusing too much on creating content that only adds noise and crowds the Internet, instead of focusing on creating a great experience for the end-user. Read more on Harvard Business Review.

10 Rules of Engagement for Effective Content Marketing

Content Marketing Engagement

Creating engaging content remains to be one of the biggest challenges for content marketers. Follow these basic rules from Memeburn to generate more engagement with your content.

6 Rules You Need to Know for Adding User-Generated Content to Your Marketing

User Generated Content

User-generated content can be an awesome component to your content strategy — if you're doing it right. Check out these rules for creating more effective user-generated content from Constant Contact.

21 New Rules of Content Marketing

Content Marketing Rules

If you want to increase your content's discoverability, consider these rules from Kayak to be golden.

How to Break the Rules and Create Great Content

Okay, okay, I know I said no rule-breaking, but with content marketing, it is important to bend some conventions and play by your own rules. Learn more on this ContentPros Podcast episode with Scott Stratten.

Learn how to make your own content marketing rules in our eBook on data-driven content marketing.

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