Tim Cook says Apples iPhone 17s are selling better than expected

October 31, 2025

Apple iPhone 17 Pro Max vs iPhone Air vs iPhone 17

Apple is selling a ton of iPhones, even older ones, but we're not so sure about the iPhone Air.

During the company's earnings call for the fiscal Q4 Thursday, CEO Tim Cook said there's "very strong demand" for "several models" of the iPhone 17.

"There’s not a ramp issue. It’s just we have very strong demand and we’re working very hard to fulfil all the orders that we have," he said.

Cook also confirmed that demand for iPhone 16 models was very strong during the third quarter.

However, when asked to break down sales per model, Cook (unsurprisingly) denied, saying Apple doesn't like to "publicly disclose that because of the competitive reasons."

Recent reports and Apple's own wait times for various iPhone models indicated that the company's new iPhone Air isn't selling well. While Cook wouldn't directly comment on that, he did all but confirm it in a very roundabout way by saying there are constrains "at the top and the entry."

Ultimately, however, it's "too early to call the mix," said Cook.

Apple's Q4 results were pretty great overall, with revenue at $102.47 billion (up 8 percent year-over-year) and profit at $27.47 billion (up 87 percent year-over-year). September was particularly great for Apple, as the company set record revenue for both iPhone and services.

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