Prime Big Deal Days sale is finally here — and so are some shockingly excellent Apple deals. This 48-hour "October Prime Day" serves as Amazon's kickoff to the Black Friday holiday shopping season, which is the best time to find discounts on popular Apple devices (among many other tech products we love). This year, it doubles as some much-needed relief from RAMageddon price increases.
For the first day of the sale, Amazon has rolled out some great deals on AirPods, Apple Watches, iPads, and MacBooks. Some of them are even better than we expected: The new Apple Watch Series 12 just got its first real discount, and the M5 MacBook Air is now $200 off — a discount that nullifies its summer price hike. The 13-inch model now starts at $1,099 for the first time since June.
In the biggest surprise of October Prime Day so far, Amazon revived the original AirPods Pro from 2019 at the ridiculously low price of $89.99 first thing this morning (a 64% savings). That deal has since sold out, but might return in the next 30 hours or so. We're updating this story with any new October Prime Day Apple deals as we find them, so keep checking back.
How we picked the best October Prime Day Apple deals
Mashable tracks Apple prices year-round and has covered Prime Big Deal Days since it started in 2022 (back when it was still called the Prime Early Access Sale). We've reviewed every current Apple device except for the Apple Watch Series 12, which shares all of its new features with the Apple Watch Ultra 4; and the latest Mac desktops, which our sister site PCMag has already tested extensively.
To identify the very best October Prime Day Apple deals, we've compared Amazon's current prices with historical pricing data on camelcamelcamel, a popular price-tracking site, as well as our coverage of past Amazon Prime events. Most of the devices we've featured here are sitting at their lowest prices in three months. (iPads were cheaper in July, but to be fair, they were also impacted by price hikes along with MacBooks.)
I've cross-checked all of Amazon's live Apple deals with other major retailers' sales to make sure no one else has even lower prices. Right now, the only devices I would buy elsewhere are the AirPods 4 with and without ANC: They're sold out on Amazon, but Best Buy and Walmart, respectively, still have them in stock at three-month lows. Stay tuned to see if Amazon brings them back at the same prices as Prime Big Deal Days continues.
Note: Any items that have been struck through were sold out at the time of writing, but could return later on. Deals marked with a 🔥 have fallen to all-time lows (as in, they've never been cheaper before).
Best AirPods deal
The entry-level AirPods 4 are now 39% cheaper than the AirPods 5 that Apple announced last month. (They're also only $10 away from their record-low price from last Black Friday.) They lack noise cancellation and don't sound quite as good as their successors, but this deal makes them a very smart pick for budget buyers. Mashable's Bethany Allard notes that "their availability may be limited as we get further into the shopping season," so best grab 'em now while you still can.
Read Mashable's full review of the Apple AirPods 4.
More AirPods deals
Apple AirPods Pro (1st Gen)— $89.99$249 (save $159.01)Apple AirPods 4 with ANC — $119.99
$169(save $49.01)Apple AirPods Pro 3 — $179
$249(save $70)Apple AirPods Max 2 — $429
$549(save $120)
Best Apple Watch deal
Apple's latest flagship smartwatch got its first proper discount for Prime Big Deal Days: a welcome $50-ish off. (That applies to the base model and the upgraded version with cellular connectivity, by the way.) Compared to the last-gen Series 11, the Series 12 has a faster processor, better heart rate sensors, quicker charging, and more durable glass. It also adds support for features like Readiness and Audio Intelligence tools like Siri Recap. Only Target was matching Amazon's prices at the time of writing.
More Apple Watch deals
Apple Watch SE 3 (GPS, 40mm) — $199
$249(save $50)Apple Watch SE 3 (GPS + cellular, 40mm) — $249
$299(save $50)Apple Watch Ultra 4 (GPS + cellular, 49mm)— $699.99$799 (save $99.01) 🔥
Best MacBook deal
Finally: The 13- and 15-inch M5 MacBook Air are both $200 off for Prime Big Deal Days, a discount that completely erases their price hikes from late June. Mashable tech editor Timothy Beck Werth called Apple's ultraportable "a damn near-perfect machine" in his review, pointing to its elite design, amazing speakers, and incredibly fast performance. It's a Mashable Choice Award winner, and we think it's the best MacBook for most people who just need a dependable daily driver. If either size sells out on Amazon, look for the same deals at Best Buy.
Read Mashable's full review of the M5 Apple MacBook Air.
More MacBook deals
Apple MacBook Neo (A18 Pro, 8GB RAM, 256GB SSD) — $689
$699(save $10)Apple MacBook Air, 13-inch (M5, 16GB RAM, 1TB SSD) — $1,399
$1,599(save $200)Apple MacBook Air, 15-inch (M5, 16GB RAM, 1TB SSD) — $1,599
$1,799(save $200)Apple MacBook Air, 13-inch (M5, 24GB RAM, 1TB SSD) — $1,599
$1,799(save 200)Apple MacBook Air, 15-inch (M5, 24GB RAM, 1TB SSD) — $1,799
$1,999(save $200)Apple MacBook Pro, 14-inch (M5, 16GB RAM, 1TB SSD) — $1,839
$1,999(save $160)Apple MacBook Pro, 14-inch (M5, 24GB RAM, 1TB SSD)— $2,039$2,199 (save $160)Apple MacBook Pro, 14-inch (M5 Pro with 18-core CPU/20-core GPU, 24GB RAM, 2TB SSD) — $2,699
$3,199(save $500)Apple MacBook Pro, 14-inch (M5 Max, 36GB RAM, 2TB SSD) — $3,499
$4,099(save $600)
Mac deals
Apple Mac mini (M6, 16GB RAM, 256GB SSD) — $779.99
$899(save $119.01) 🔥Apple Mac mini (M6, 16GB RAM, 512GB SSD) — $949.99
$1,099(save $149.01) 🔥Apple Mac mini (M6, 24GB RAM, 512GB SSD) — $1,149.99
$1,299(save $149.01) 🔥Apple Mac Studio (M5 Max, 36GB RAM, 512GB SSD) — $2,299
$2,499(save $200) 🔥
Best iPad deal
The iPad deal we're most excited about is on the iPad Air, 11-inch model with M4 chip. It's our all around favorite tablet as it packs incredible computing power into a portable tablet. It's a great fit for anyone looking to have their tablet double as a computer or creative professionals on a budget.
Right now, get the Apple iPad Air, 11-inch (M4, WiFi, 128GB) for just $649. That saves you $100 off its $749 list price. Those are some welcome savings, especially after Apple raised the price of this iPad by $150 earlier this year.
Read Mashable's full review of the Apple iPad Air (M4).
More iPad deals
Apple iPad, 11-inch (A16, WiFi, 128GB) — $399
$449(save $50)Apple iPad, 11-inch (A16, WiFi + cellular, 128GB) — $549
$599(save $50)Apple iPad mini (A17 Pro, WiFi, 128GB) — $499
$599(save $100)Apple iPad mini (A17 Pro, WiFi + cellular, 128GB) — $649
$749(save $100)Apple iPad Air, 11-inch (M4, WiFi + cellular, 128GB) — $799
$899(save $100)Apple iPad Pro, 11-inch (M5, WiFi, 256GB) — $1,099.99
$1,199(save $99.01)Apple iPad Pro, 13-inch (M5, WiFI, 256GB) — $1,399.99
$1,499(save $99.01)Apple iPad Pro, 13-inch (M4, WiFi, 512GB) — $1,299
$1,499(save $200)Apple iPad Pro, 11-inch (M4, WiFi, 2TB, nano-texture glass) — $1,899
$2,099(save $200)
Best Apple accessory deal
If you're prone to losing things, there's no excuse when AirTags exist. These little trackers go anywhere — on your keys, in your wallet or in your luggage — allowing your to track your most important possessions.
Apple just released the 2nd generation of AirTag, and its now on sale during Prime Big Deal Days. Get the Apple AirTag 2 for $24, which takes $5 off its $29 list price.
Read Mashable's full review of the Apple AirTag 2.
More Apple accessory deals
Apple iPhone 18 Pro/Pro Max Silicone Case with MagSafe — $41.50
$49(save $7.50) 🔥Apple iPhone 18 Pro/Pro Max Clear Case with MagSafe — $41.50
$49(save $7.50) 🔥Apple iPhone 18 Pro/Pro Max TechWoven Case with MagSafe — $50
$59(save $9) 🔥Apple iPhone Air MagSafe Battery — $59
$99(save $40) 🔥Apple Magic Mouse (White) — $59.99
$79(save $19.01) 🔥Apple Magic Keyboard — $79.99
$99(save $19.01) 🔥Apple Magic Keyboard with Numeric Keypad — $109
$129(save $20)Apple Magic Trackpad (White) — $116.99
$129(save $12.01) 🔥Apple Magic Keyboard Folio for iPad (A16) — $150
$249(save $99)Apple Magic Keyboard for iPad Air (11-inch) — $200
$269(save $69) 🔥Apple Magic Keyboard for iPad Air (13-inch) — $250
$319(save $69) 🔥
Prime members only have 48 hours to shop Amazon’s Prime Big Deal Days sale. Sign up for a Prime 30-day free trial if you want to save some cash, and follow Mashable’s guide to the best October Prime Day deals and live blog for the latest updates.
