In ye olde days of the early internet, porn was genuinely hard to come by. The rise of ASCII porn in the '80s (seriously, look it up, if you dare) gave way to early peer-to-peer networks, sharing grainy imagery. Then, the World Wide Web helped early cyber-pornstars mint a fortune with their own web pages — but you had to get to grips with modems first.
When broadband got faster, tube sites like Pornhub, YouPorn, and RedTube began to spit out free (often pirated) content in the mid-'00s, before smartphones saw people switch to the smaller screen. OnlyFans, launched in 2016, changed the game by removing the barrier to entry of making adult content and popularizing the subscription-based model.
Still, Pornhub dominates in terms of traffic, with over a billion site visits last month compared to around 280 million for OnlyFans, according to Similarweb. Now, the floodgates for explicit content will open even further with Pornhub Shorties, a brand-spanking-new feature that's still being tested.
What is Pornhub Shorties?
Pornhub Shorties is a lot like Instagram Reels, but for porn: fast, dynamic videos presented in a vertical, scrollable format. Think cutdowns of longer videos, snappy jerk-off instructions, and instant money shots. It's something that users on Reddit have been predicting for the last few years (and, as many have lamented, it should really have been called "Quickies," right?).
It quietly launched in beta in March 2024 and has been gradually appearing on users' and creators' devices since. While Pornhub is hush-hush about a hard launch date, it's likely coming soon, considering the feature is already accessible.
Shorties' launch is no big surprise. After all, vertical content is now king. People hold their phones vertically 94 percent of the time, and the vast majority of all Pornhub traffic worldwide comes from mobile devices, so ensuring it's optimised for phone viewing is obvious stuff.
Plus, for years, Pornhub's content has been lagging behind; many of its videos are uploaded in landscape format, meaning you have to turn your phone around (and, crucially, use two very precious hands) if you want to watch in full screen.
More portrait porn, then, is clearly the way forward. "Porn reflects and shapes the media environment. It makes sense that Pornhub would have its own TikTok dupe of vertically filmed videos that are easy to view on your phone," says Hallie Lieberman, a sex historian and journalist. Especially, when it uses a scrolling mechanism that we've been so accustomed — and addicted — to. "Scrolling allows us to titrate for potency and novelty. The result is a state of hypnotic lassitude that is hard to break free from," says psychiatrist and Dopamine Nation author Anna Lembke. Doomscrolling is now firmly ingrained in our collective consciousness.
Ironically, all this vertical content encroaches on our horizontal time. According to a recent YouGov survey, 87 percent of Britons look at their phone or tablet within an hour of going to sleep. With many of us spending time thumbing away in the bedroom — and porn frequently consumed at night — it makes sense that Shorties is now vying for our increasingly atrophied attention and tapping into our desire to keep scrolling.
But what's the payoff? Well, for creators, it's supposedly just that. With Shorties being increasingly promoted, engaging with the platform could reward people with better reach and revenue (also like Reels). But Pornhub's track history in the industry isn't rosy; the tube site laid the groundwork for the porn "gig economy" that OnlyFans and others foster. And, as of February this year, the average amount earned per 1,000 streams is just $0.69.
Lola May, a 23-year-old adult content creator who also goes by the alias Saint Bunnie, has seen some early (dollar) signs of success. "I first came across Shorties a few months ago when one of my vertical videos had the option in the upload screen and I thought I'd give it a try," she says. Her Shorties portfolio, so far, features short blowjob scenes and stripteases. "Based on the views on my videos comparatively, I can't really tell how much the algorithm is pushing them, but I feel like they're definitely doing better than just uploading as a normal video in the vertical format."
The bonus, she says, is that they offer a platform for "low-pressure" vertical videos and "additional cell phone footage" that might not usually perform well. But to make money via ad revenue, you really need a money shot. "I think the key to Shorties is: action, action, action. I've tried teasing style videos, but it's Pornhub, so they never do as well as straight action."
This instant excitement is part of the attraction for viewers. Shorties promises tailored, quick-fix content that can be shuffled through without the need to hit up the search bar. Unlike a self-curated Pornhub Playlist, there is no end to Shorties; it's an unlimited buffet of all-you-can-view porn. A quick flick through Shorties, on a newly-registered account, reveals a focus on the most popular porn categories: Milf, Amateur, and, unnervingly, a lot of Teen. Size matters, too: "Big Ass" tags and "big tiddy" captions abound. And as expected, it's all about in media res action; until, that is, my scroll is briefly interrupted by a full-size ad for AI porn.
The traction for vertical seems, so far, surprisingly slow. According to Pornhub's Year in Review 2024, Vertical was the shortest-watched category, with the average view time clocking in at four minutes and 14 seconds. "They pop in to get the job done and they're out, no time for browsing!" chirps the report. However, it seems to be chiming with younger viewers. Pornhub's statisticians found that 18-24 year olds were the most likely (+392 percent than other age groups, apparently) to view Vertical videos.
A spokesperson for Pornhub shared more positive thinking: "Our new vertical platform, Shorties, is currently in beta, but early feedback from both users and creators has been very positive. We are excited about the creativity and engagement it is already generating, and we look forward to sharing more information when it officially launches later this year."
The spokesperson didn't answer a follow-up question asking to clarify the positive feedback. But if it is hooking in viewers, could their growing engagement turn into indulgence?
Will Pornhub Shorties encourage gooning?
Pornhub will likely be banking on Shorties to make its website even stickier thanks to the power of short-form video. As Lembke explains, short-form "activates our brain's reward pathway, providing 24/7 access to potent, frictionless pleasure with minimal up-front work."
There's a chance that Shorties will also feed into another growing phenomenon: gooning. To goon is neither a bag of wine nor a synonym for "idiot" in this case. Instead, it means spending an extended amount of time masturbating, sometimes without climax. It's edging on steroids (or, Viagra, maybe). Online, gooning has become an entire subculture, where proponents try to enter a meditative "goon state" and share experiences, a little like Erowid if you swapped trips for death grips.
Could goonscrolling become a thing, combining two pathways to compulsive behaviour?
Lembke thinks so, and that it could exacerbate issues for people who can't stop watching porn. "Pornhub is copying the same short-form video format that has been so successful for other digital platforms. The experiment has already been done...the short form videos adapted to pornography will only increase the potency and risk of addiction."
The anti-masturbation NoFap community is similarly concerned. "This is sad. They're attacking us with all the powers they have in them. We're truly cooked," reads one top comment on a Reddit thread about Shorties.
May, the Pornhub creator, is also anxious. "I definitely think that Shorties can have some negative effects on those who already struggle to moderate their porn intake. Porn addiction is beginning to become a huge issue, especially for young people, and it can lead to some pretty serious problems in relationships," she says.
"I would like to see some kind of moderation on the length of time spent on Shorties in a future update." She pointed out TikTok's pop-up if a user has spent a "concerning" amount of time scrolling, and believes it would benefit Pornhub to add something similar.
"It's easy to get lost in doomscrolling, and it can be even easier to get lost doomscrolling porn," May says.
Porn addiction, though, isn't a medically accepted diagnosis. Many scientists believe that moral incongruence surrounding porn use (in other words, feeling guilty) is the best indicator of self-diagnosed issues surrounding porn use. Lieberman agrees with this thesis, and she also doesn't think the new feature will lead to wild, unadulterated masturbation sessions. "I'm not afraid that Shorties will transform America into a country of gooners with an endless stream of porn," she says.
It's easy to get lost in doomscrolling, and it can be even easier to get lost doomscrolling porn.
And there's no certainty that Shorties will even be able to harness the mindless scrolling of other social media platforms. "I'm not sure if people will end up being sucked into Shorties in the same way they are sucked into Instagram Reels and TikTok," Lieberman continues. After all, even the horniest of us are unlikely to start scrolling through quickfire bukkake while simultaneously "watching" telly.
Perhaps the fate of Shorties lies in the power of its secret algorithm. Again, Lieberman isn't too worried. "If it's a choice between algorithms driving people to masturbate more versus algorithms driving people to crazy conspiracy theories, I'd choose the masturbation."
But there is already widespread concern surrounding other platforms' shadowy algorithms and how they serve provocative content to keep users hooked. Earlier this year, for example, Meta had to apologise after Instagram users were suddenly flooded with extraordinarily graphic Reels. It's unclear whether the same could happen with Shorties.
Or maybe Shorties will prove to be a damp squib due to deeply-embedded porn habits and go the way of that freaky ASCII stuff: straight into the deleted history of the internet.
