Obsession commercial debuts a helpline for anyone who needs a wish granted

April 15, 2026

One Wish Willow ad thumbnail

Since its debut at the Toronto International Film Festival, Obsession has been gathering buzz from critics and horror fans who fell hard for the movie's gnarly vision of bad romance. Now, ahead of this freaky thriller's theatrical release, you can get your hands on the menacing MacGuffin at its center: the One Wish Willow.

Written and directed by YouTuber Curry Barker, Obsession centers on Bear (Michael Johnson), a shy and shiftless young man who's crushing hard on the dynamic and beautiful Nikki (Inde Navarrette). But she only seems interested in him as a friend. That is until Bear uses a One Wish Willow, wishing for her to love him "more than anyone in the entire world." Like the saying goes, be careful what you wish for.

You can get in on the twisted fun of the One Wish Willow, as Focus has debuted a commercial for the curious product, promising it will make your wish come true. But hey, listen closely to that disclaimer section. And if you need any help, the One Wish Willow website offers a FAQ and a helpline: 1-323-747-7118

However, having called the number, I'm not sure how helpful you'll really find it.

Obsession opens only in theater May 15.

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