Earlier this summer, Apple increased prices on lots of existing products and followed up with higher prices for new iPhone models in September. It sounds like that trend might continue into next year and beyond.
According to a lengthy social post by Semiconductor Insider and reporting by Digitimes (via Apple Insider), Apple may have agreed to a deal to pay $2.00 per Gb of dynamic random access memory, or DRAM. That's the stuff that most modern electronics need to function properly, and demand for it from AI data centers is one of the main drivers of the "RAMageddon" price hikes we've all experienced in the past year or so. Apple had previously paid $1.50 per Gb of DRAM.
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That means more price increases for Apple products, including iPhones, are possible in 2027 and beyond. The iPhone Duo, which launches at $1,999 later this year, could conceivably cost even more by this time next year.
That's not necessarily a guarantee that it will cost more: Apple might find creative ways to absorb the higher costs. But the possibility could put pressure on consumers to buy now, before already-expensive devices get even pricier. Something is going to have to give at some point.
