How do you feel about Hallmark movies?
Hallmark, as you might guess, is divisive. But what you might not know is that Hallmark is more than a TV channel slash greeting card company…it’s a powerhouse. A genuine phenomenon. Hallmark Cards has been in the TV business since 1951! And in 2024, Hallmark Channel was the #1 cable entertainment channel. Hallmark Mystery — which is its own channel, just so you know — was number #3 with women 18+ in Q4. Hallmark is also a convention…and a CRUISE.
No matter your opinion on Hallmark movies, you probably don't know the story behind why Hallmark movies really hit. Video producer Matt Fornwald takes us on a mind-bending journey through (mostly) every 2025 Hallmark holiday movie to discover the formula behind what draws so many people to Hallmark holiday movies every year.
If you'd like to take a deeper dive, check out the extended video on YouTube.
