First we got Burger King teaming up with Dragon Ball. Then McDonald's went ahead with a SpongeBob collab. And don't forget the Owala and Pokémon bottles that sold out almost immediately. This is a golden age of viral brand mashups, and there's more to come.
Just when you thought these viral collabs might have peaked, two New England powerhouses have joined forces to claim fall. The L.L.Bean Boat and Tote is already a staple for prep-meets-streetwear enthusiasts, but adding Dunkin’s iconic hot pink and orange colorway guarantees these will be all over TikTok and secondary resale sites before lunch on launch day.
The collab is anchored by two legitimate heritage staples: L.L.Bean's classic Birdseye Crewneck Sweater (reimagined with a subtle Dunkin' pattern twist) and their indestructible Canvas Boat and Tote. Plus, if you can't wait until Sept. 29 for the full merch drop, Dunkin' stores are handing out incredibly cute knit Birdseye Sweater Cup Sleeves with any coffee order on Tuesday, Sept. 22 (the first day of fall).
What to shop in the Dunkin’ x L.L.Bean lineup
Mark your calendars for Sept. 29 at 10 a.m. ET for this limited-edition drop. Here's exactly what's dropping online and in select stores:
L.L.Bean x Dunkin’ Birdseye Sweater ($79.95): L.L.Bean's classic wool-blend Norwegian pattern re-worked with Dunkin's signature color accents.
L.L.Bean x Dunkin’ Boat and Tote ($59.95): The heavy-duty canvas tote features vibrant Dunkin' pink and orange handles, dual embroidered logos, and contrast stitching.
L.L.Bean Coffee Tote ($24.95): An ultra-miniature version of the Boat and Tote scaled specifically to hold a single iced coffee cup or travel tumbler.
If you miss out on the official drop on Sept. 29, Dunkin’ Rewards members can still score a free medium hot or iced coffee with any purchase via the Dunkin’ app all day on National Coffee Day.
