Apple sets a date for iPhone 17 launch in September

August 26, 2025

Apple invite

Folks, we have a date with the iPhone 17.

Apple has officially sent out invites to the media for the iPhone 17 launch, which will take place at Apple Park in Cupertino, California, on Tuesday, September 9, 10 a.m. PT (1 p.m. ET).

Apple is setting a high bar for itself — this year's tagline for the event is "Awe dropping."

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Yay, new iPhones! Credit: Apple

Those who cannot attend in person will be able to watch the livestream over on Apple's website and YouTube channel.

As for what we expect to see this year, Apple will probably launch, for the first time, a trio of new iPhones: The iPhone 17, the iPhone 17 Pro and Pro Max, and the ultra-thin iPhone Air.

We also expect to see new Apple Watch devices, and (possibly) new AirPods, as well as a new breed of non-leather accessories. In total, we expect at least 8 new Apple products to be announced on Sept. 9, so stay tuned for our coverage.

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Apple sets a date for iPhone 17 launch in September

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