Given how many iPhones, Macs and other gadgets it sells, it's sometimes easy to forget that Apple is also a content company. To promote its many digital content platforms like Apple Music and Apple TV, the company produces TV shows, movies, and hosts exclusive live concerts which you can find on Apple Music.
Now, the company has a very fancy place to hosts those concerts. Apple Music Hall is a new live music venue at London's Battersea Power Station, and it looks amazing.
With capacity for 600 attendees, the Apple Music Hall is designed to host "bespoke, intimate performances." The space has a very industrial chic design, with bricks, fluted arches, and bronze balconies, but it's also a high-tech affair, with a 48-speaker spatial sound system positioned all around the audience.
Of course, besides being a beautiful concert venue, it's a production facility, with two dedicated, pro-grade recording and mix studios. Apple says that every performance can be captured as a multitrack recording and mixed in Spatial Audio. The space is equipped with 16 cameras, so an artist performing there can "walk out with a finished Spatial Audio recording, a broadcast-ready mix, and multicamera video — all from a single show."
For info on tickets and upcoming shows, go to the venue's website (though no lineups have been revealed yet).
Apple also announced it will broadcast all of Apple Music Radio's London-based shows live out of its new radio studios in Battersea.
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