10 Whitepaper: Responsive Design - A Guide for Marketers
• Disney and other
e-commerce retailers need
to have seamless websites
if they are to encourage
purchases from visitors;
clunky or unresponsive
sites will simply frustrate
customers and turn them
towards competitors.
• Regardless of the device,
Disney's customers will
be faced with a great
experience and can easily
purchase desired items
wherever they are. This
approach allows the
company to stay ahead of
the technology curve.
Disney
