Key Benefits: Future Proof
Responsive design is
built by recognizing and
conforming to a device's
screen size rather than the
device type itself and is
therefore readily adaptable
to new technology. As new
devices come to market and
various screen sizes grow in
popularily, responsive design
will continue to deliver a
9 Whitepaper: Responsive Design - A Guide for Marketers
streamlined experience for
every device. This makes
the transition to responsive
design even more inviting as
the website you create today
can be utilized effectively
moving forward.
Unique smartphone users
Unique tablet users
Source:
Forrester Research, December 2012
Smartphone and Tablet Adoption in the US, 2010 to 2016
(in millions)
0
50
100
150
200
250
2010 2011 2012 2013 2014 2015 2016
