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Whitepaper: Responsive Design - A Guide for Marketers
• In order to improve user
experience and simplify
access to the growing
content on their site, it made
sense for the Boston Globe
to use responsive design.
• Responsive design allows
The Boston Globe to easily
maintain one master
version of their site rather
than having to manage
desktop and mobile
versions separately.
• The American media
outlet adopted this format
in 2011.
The Boston Globe
