Key Benefits: SEO Friendly
Marketers know the
importance of SEO for
content marketing and most
have tried and tested all
avenues for building page
rank for their web properties.
What's less well known,
however, is that having
two separate websites for
desktop and mobile impedes
marketers from achieving the
best SEO efforts possible. If
you use a mobile-specific URL
(i.e. m.example.com), you're
inviting Google to crawl your
mobile site separate of your
desktop site. This essentially
means that your SEO efforts
are being split across two
websites.
For example, if your mobile
audience is reading and
socially sharing your content,
7 Whitepaper: Responsive Design - A Guide for Marketers
they're taking away link
equity from your desktop
site. Responsive design is
the optimal solution because
it only requires one link,
thereby allowing that link
to rank strongly by search
engines compared to having
two different pages.
