Do-It-Yourself Digital Design: A Guide for Marketers
Layout
3
A recent study by Poynter Institute identified
that tablet users prefer to read content
in landscape mode. While print content is
generally read in a portrait position (think
newspaper columns), tablet readers have an
"overwhelming instinct to swipe horizontally".
The bottom line is that to create an ideal
digital page turn experience, create your
content spreads in landscape mode.
