4
Do-It-Yourself Digital Design: A Guide for Marketers
In addition, your digital
content should not use
more than 3 columns
per page. Jose Sanchez,
Communications and
Design specialist at Uberflip,
explains that "readers'
attention spans are lower
for digital content versus
print. Consequently, it's
important that your content
doesn't look cluttered or
overwhelming, otherwise
you risk losing your
audience."
Lastly, it's imperative that digital content is highly visual
rather than a flat text-based experience.
Elements to Consider:
• Bullet points
• Charts
• Pictures
• Graphics
• Different font styles (for example, bold or italicize important
parts of your content)
