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Do-It-Yourself Digital Design: A Guide for Marketers
content, but how you design
and deliver your message
is just as important as what
you're saying. Digital users
have high expectations.
A report by Google found that
78% of consumers leave a
site when content isn't mobile
friendly. It also showed that
61% of users are unlikely to
return if content isn't optimized
for mobile.
With the rise in multi-screen
content consumption, it's even
more imperative to ensure
that your content is accessible
and engaging, regardless of
the device being used by your
audience. While you can use
responsive design technology
to serve up the perfect version
of your content on any device,
marketers should remember
to consider all platforms and
screen sizes when designing
their content. Ultimately,
the key to creating engaging
digital content is to keep
your audience in mind – how
do they consume content
and how can you grab their
attention at first glance?
Let's take a look at a few best
practices for creating engaging
digital content.
A report by Google found
that 78% of consumers
leave a site when
content isn't mobile
friendly.
