Introduction
1
There's no doubt that the
majority of content today is
being created and consumed
in the digital space. According
to Google, 90% of US media
consumption is screen-
based with 90% of people
using multiple screens
sequentially. Furthermore,
the importance of content
marketing continues to rise
as companies are expected
to increase their interactive
marketing spend from $49.6
million in 2013 to $76.6 million
in 2016.
But what exactly are the best
practices for designing your
digital content? Regardless of
whether you're using content
marketing software such as
Uberflip to create flipbooks,
or posting your content on
websites such as Wordpress,
it's important to ensure that
your content is fully optimized
for the digital world.
You have the Perfect
Content...
But now you need the perfect
design and delivery. It's easy
to get lost in the hype of your
Forecast: Yearly Interactive
Marketing Spend (US)
2012
$41
billion
2013
$49.6
billion
2014
$58.5
billion
2015
$67.9
billion
Do-It-Yourself Digital Design: A Guide for Marketers
