As you design your content for digital, also consider
leaving ample space for enhancements such as photo
galleries, videos, audio, and social media widgets. To
maximize engagement, try to complement your content with
enhancements where applicable.
For example, if you're writing a piece about the new features
of the iPad Mini, include a photo gallery that showcases these
features. One of the biggest differentiators between print
and digital content is the ability to include fun and engaging
enhancements, so make sure you leave enough space in your
design.
10 Do-It-Yourself Digital Design: A Guide for Marketers
