11 Do-It-Yourself Digital Design: A Guide for Marketers
Colours
Strong content does not rely
on colour but uses colour to
enhance design elements.
Colour should be used to
accentuate and grab your
audience's attention but
a strong design should be
effective even when viewed
in greyscale. Ultimately, the
most important elements of
good design are the concept
and theme; but once those
are established, colour is the
next ingredient for making
your content pop.
You should use enough
colour to create contrast but
avoid using too much as this
can be overwhelming for
your reader. Generally, using
a maximum of 5 harmonizing
colours is enough to offer
visually appealing content.
Also consider planning your
colour theme upfront and
then be consistent with the
colours and shades you use
across all your content. This
consistency will also create
familiarity between your
different pieces and can help
reinforce your brand.
In general, the best colours
for digital are RBG, which is
a palette optimized for digital
content. Non-RBG colours
might look dull when viewed
across digital devices.
