Act 3
Content
CREATION
Content marketing is a long-term
strategy and you need to be aware that
it will likely take a lot of time and effort
before you see any results. To facilitate
this long-term approach, it's absolutely
imperative that you have an editorial
calendar in place to track the authors,
topics, submission dates, and keywords
that are applicable to each piece.
Best practice tip: Don't
make your editorial calendar
overly complicated. You
can find a lot of templates
out there but it needs to be
something that makes sense
to you.
"Content marketing
is a long-term
strategy to attract,
convert, and retain
customers."
- Joe Pulizzi
7
Behind the Scenes of Content Marketing
