content they prefer and measure the
results over a certain time period.
Understanding how your audience
likes to consume content is key to
maximizing their engagement. Here
are a few other ways you can discover
the type of content your audience
prefers:
RESEARCH COMPARABLE
INDUSTRY CONTENT:
If your target audience is the same
as another popular blog, you can
measure that blog's social media
shares to see which content type is
doing best.
ANALYTICS:
Compare the visits, bounce rates and
conversion of your different content
landing pages for insight into which of
your content is doing best on your site.
You'll gain valuable insight reagarding
which type of content your audience
prefers the most.
6
Behind the Scenes of Content Marketing
How People Consume Content
Source: DKNEWMEDIA 2012
