informed on important industry news.
Not only is content curation beneficial
for building your online reputation,
it's also a great way for you to stay
informed.
2. Content curation provides insight
into the type of topics and content
that people are talking about. Keep
track of the curated topics your
audience is most interested in and
write spin-off pieces that take an
interesting angle on the subject (and
remember to always give credit where
credit is due).
3. Content curation allows you to
build relationships with other writers
and blogs. People love it when their
content is shared so retweeting or
commenting on external blog pieces
is a great way to signify that you
appreciate and find value in someone's
work. There may be countless
businesses of all sizes in your industry,
but you'll quickly find that every
industry is actually quite small with
familiar names and connections
being made in the most unlikely
ways. Content curation is ultimately
a bridge between yourself and key
influencers that you want to build
relationships with: find their content,
share it, and engage with them. You
never know where it may take you!
Develop a strategy for how many
times per week you are going to
curate content. If you're creating
fewer original blog posts, it makes
sense to curate more content.
10
Behind the Scenes of Content Marketing
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