Act 4
Content
CURATION
Aside from creating your own original
content, another key component of con-
tent marketing, especially as you're first
starting out, is to curate content.
Content curation is defined as
"the act of discovering, gathering,
and presenting digital content that
surrounds specific subject matter."
While the focus of content marketing
is on creating your own content,
content curation focuses on delivering
and organizing relevant content that
already exists on the web. But don't be
fooled – content curation can help aid
your content marketing efforts and is
important in three ways:
1. Content curation allows you to
build your reputation and credibility
by positioning you as a source where
people can find interesting and relevant
content. Although the content may not
be yours, curating content that your
audience is interested in establishes
your brand as being 'in-the-know' and
Best practice tip: Use
social media tools such
as BufferApp to help you
schedule tweets for the
content you're curating.
9
Behind the Scenes of Content Marketing
