TODAY'S
CONNECTED
AUDIENCES
We now live in an always-on culture. Smartphones have
enabled people to connect to the online world at all times
through these powerful devices. Most of us have embraced
this shift and enjoy keeping a constant pulse on what's going
on. In fact, the smartphone launcher Locket has noted that
the average smartphone user unlocks his or her smartphone
110 times per day! If you factor out time for sleeping, that's
nearly once every 9 minutes. And let's not forget that's just
the average, so there are a lot of us who check our phones
more often than that.
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