This gives us essentially a superfeed
of all of our content that's completely
in our control. Even though our dev
team is just a few feet away, we never
have to involve them before adding
content. This is because managing
our Hub is an intuitive interface
that lets us bring in content, feature
specific items and organize content
based on different topics without any
coding whatsoever.
A great example of how it's enabled
us is actually the source of inspiration
for this eBook as well. While we
were hosting a webinar, our Director
of Marketing snapped the following
photo and posted it on our Instagram:
The post was then automatically fed
into our Hub right after it was posted
on Instagram, where it was featured
at the top. By the end of the webinar,
we were showcasing the picture of
the webinar while still in the middle of
the webinar - how meta is that!
As the name suggests, real-time
marketing requires you to be there
when the moment is right. Whether
the moment is known weeks in
advance or spontaneously arises, the
key is the ability for you to be there
and have full control. Whether you're
using Uberflip or another solution,
make sure that you won't need to
go through a ton of hoops before
you can be where you need to be.
The last thing you need is to see an
opportunity and then have to wait 2
weeks for the IT team to post your
content on your website.
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