< CONCLUSION >
Real-time marketing is a tricky skill for a brand to learn.
Marketers like to be strategic and create the best possible
content. RTM demands this as well, though often with barely
any time for strategy and content creation. The question
then becomes how to be in the moment with the same high
standards expected of your brand but without the extra time
you're used to having.
The key to RTM is being prepared. Do research on others
that have had success and best practices (since you're
reading this eBook, you've already gotten started!). Brief
your graphic designers, writers and any other staff on your
objectives and ensure that they'll be ready to strike when
the moment is right. Create assets ahead of time that you
can draw from if you're able to predict what might be coming
your way. Have all of the tools that you'll need ready in
advance so you'll be able to get your message out there
without any delay.
Ultimately, be tasteful with your real-time marketing and only
jump in when it makes sense to do so. It's better to send one
amazing, highly relevant message than bombard people with
sub-par content over and over again. The best way to learn,
however, is to just start! Try new things and experiment with
what you've got available, but always remember to stay true
to your brand.
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