PRO TIP: Add emails to your lists
automatically from your content Hub.
As illustrated above, you can add an
infinite number of criteria to further
segment and specialize your list. When
you add criteria within a grey box, it
means that all of those criteria must
be present in order for a contact to
be pulled into the list. For example,
a contact must have criteria X and
Y and Z. When you define criteria in
different grey boxes, that signifies or.
In other words, the contact must have
'X and Y and Z' or 'A and B' to be pulled
into the list.
As we can see, these lists can be
extremely targeted towards people
that have engaged and shown interest
in our eBooks and content in the
past. Consequently, our audience is
likely to respond more favourably if
we're sending them emails they're
interested in, rather than spamming
them with emails they don't care
about.
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From the perspective of a HubSpot User
