8
From the perspective of a HubSpot User
CREATE EMAILS
Once you have your lists in place,
the next step is to create emails for
each segment. Let's break down the
components of a good email:
ACTIONABLE LANGUAGE
The number one rule for writing
effective email copy is to focus on
benefits, not features. People don't care
about all the great things your product/
service/content does – they care about
all the great things it can do for them.
Bring your audience's pain points into
your email but remember to be brief
and to the point.
You'll only get a few seconds to
communicate your message so try to
get the main points across briefly and
effectively. Also remember to speak to
your audience by writing in 2nd person
(you/your/ours) and not in 1st (me/
mine/I).
SUBJECT LINE
The subject line is the first thing your
audience reads when they receive
your email and for this reason alone,
it's arguably the most important
part of your entire email message.
Your subject line should be short
and descriptive (no more than 30-50
characters), without being salesy or
spam-like.
According to a MailChimp study, 3
words that negatively affect open
rates are:
• 'Help'
• 'Percent off'
• 'Reminder'
The word 'free' in a subject line also
dramatically increases the chance of it
being marked as spam.
Subject lines (and email strategies in
Step 3
