Issue link: http://targetlyhq.uberflip.com/i/323148
6 From the perspective of a HubSpot User PRO TIP: Be sure to develop buyer personas so you can better target your landing pages and other content for each list. CREATE TARGETED LISTS FOR RELEVANT CONTACTS In the words of HubSpot, the key to successful marketing is to "create love, not spam." The first step in avoiding spam is to be mindful about who you're sending content to. Just as you communicate and share different stories with your friends versus your boss versus your mom, it's important to share different stories and messaging depending on which audience segment you're speaking to. This is precisely where lists come into play. HubSpot lists allow you to segment your contacts according to specific criteria that relate to the email you're sending. Essentially, the more segmented and targeted your lists are, the better the success of your email campaigns. For example, lists can be segmented based on: • Content type (i.e. blog, monthly newsletter) • Product type/Service • Job title, geography, industry • Any other variable you're tracking in HubSpot For this particular eBook, we would use HubSpot to segment contacts into the following targeted lists: • Contacts that subscribed to previous eBooks • Contacts that subscribed to receive Hub updates • Contacts that have visited the eBooks collection in our Hub It's important to understand the and/ or functionality of lists in HubSpot: Step 2