Blogging in the Age of Modern Marketing
10
Creating Your
Audience Personas
To write compelling content for your audience, you need to know every-
thing about them. According to HubSpot, your audience personas should be
"semi-fictional characters that represent your dream customers." The key
thing to remember is that they are characters – an identity that you create
rather than one that's based off real people. You want to be detailed in your
description and include facts about both their personal and professional
lives such that you paint a clear picture of the person(s) you're speaking to.
Consider including facts such as:
1.
Personal and
professional
goals
Demographics
Personal and
professional
pain points
Behaviour
characteristics
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