11
Blogging in the Age of Modern Marketing
Make sure to include a picture along with
your character personas; you want to
make the profile as detailed and realistic
as possible so every person in your company can
visualize and empathize with the character.
IDENTIFIERS
- Busy managing marketing activities
- Approachable
- May have a small team, buys into
corporate culture
HOW WE HELP
- Make it easy to create a central
destination for customers
- Provide metrics to see what
content is effective
DEMOGRAPHICS
- Skews female
- Age 25 to 35
GOALS
- Keep her boss happy (metrics)
- Keep customers happy
- Wants to learn
BACKGROUND
- Marketing Manager at Targetly
- Works for Jimmy, she's the doer
- Experience in marketing; still
learning digital marketing
landscape
CHALLENGES
- She doesn't know what's working
- Doesn't know where to invest her
time and budget
- No time to create content, several
approval steps
- Planning and communication
isn't great
NIKKI
