25
Blogging in the Age of Modern Marketing
Content Distribution
The more frequently you post, the
more content there is to drive people
to your site. Try experimenting with
posting at different frequencies per
day. You'll most likely find a correla-
tion between frequency and traffic
to your blog, but play around and try
to find that sweet spot. For example,
perhaps posting 7 pieces a week
drives double the amount of traffic
than posting 5 pieces, but posting 10
pieces a week fails to drive a substan-
tial increase in traffic or leads. Keep
track of your metrics and don't be
afraid to play around and get creative.
Content marketing is an iterative
process which means you should
always be experimenting and trying
new tactics, with a keen eye towards
analyzing and adjusting your tactics.
Without spending too much time
focusing on social media strategies
in this eBook, it's important to note
that social media is a phenomenal
tool for content distribution.
Use your social channels
to engage in conversation
surrounding the content you've
created and share it with your
audience.
When sharing content, mention the
author in your tweets so they also
share the piece with their audience.
Also share with people or companies
that are mentioned within a piece of
content as well as key influencers in
your industry. You want to be strategic
about this, however, as you don't want
to bombard the same influencers with
content over and over again. Share
different pieces with different influ-
encers, based on their expertise and
interests; share it with them because
your content will add value to their
life and/or the lives of their audience.
By approaching content marketing
with a genuine desire to provide value
for your audience, people will be
happy to read and share your content.
Check out:
HootSuite
ClickToTweet
TapInfuence
Buffer
Shoutlet
Wildfire
