Blogging in the Age of Modern Marketing
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We've walked through the process
of creating effective, targeted
content – now we'll learn how you
can use your content to build
your content marketing audience.
Frequency
The topic of blogging frequency often
sparks the 'quantity vs. quality' debate:
does posting content frequently
sacrifice content quality? Quality
content should always be your first and
foremost goal. Yes, there is definitely
an intricate balance between quantity
and quality, and if posting more
frequently begins to compromise the
quality of your work, then definitely
scale back on frequency and focus on
writing more detailed, well-researched,
and thought-provoking pieces.
However, the ideal scenario is to
frequently publish high-quality pieces.
BUILDING
YOUR
AUDIENCE
6
