How To Use Friction To Build Better B2B Customers

More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified data strategy is. Here’s how to create one.

Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.

From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s a great...

The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleague’s work. End the frustration and learn to say no...

Finding a new job in marketing isn’t easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Here’s how.

If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C...

Eager to create content marketing, but your brain won’t comply? Get a kickstart with six standout content marketing examples. Learn how these brands tackle pain points, build authenticity, and...

Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can lead that charge. Here’s how.

Do you think of sales, product marketing, and other internal teams as your customers? If so, you’re underselling marketing’s strategic potential. Here’s how to change.

You’ve been told a lie. Delivering the right message to the right person at the right time isn’t enough. Learn the crucial missing step — and how to tackle that brain-centric challenge.

Struggling to get a marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals that use sales language like generate, grow, drive, and retain. Start...

Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.

What happens to thought leadership when AI gives everyone access to the same information? (Spoiler: Perspective and persuasion matter even more.)

Don’t launch a new agency or any brand before listening to advice from someone who’s done it and even written a book about building brands that break barriers.

Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.

Most companies target their content to people who will use their products. But GSK did it differently. It targeted a patient-adjacent audience with its Carerhood program, which was named Best...

Let’s hear it for the unsung heroes of marketing — the people who develop the processes and standards. Without them, you’ll struggle to spot your content superstars. Here’s why they’re a crucial...

Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data...

Creating great content will only take you so far. You also need to attract an audience and ensure they’ll see, share, and act on your stories. Follow this upgraded approach to gain a marketing...

The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you don’t need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO...