While chastity reigned as 2025's fetish of the year, the explicit site Clips4Sale has a new frontrunner — and it's practically the opposite: gooning. It's the act of edging for hours or even days while watching porn, so much so that participants enter a hypnotic state (aptly called the "goon state").
Sales of gooning videos have spiked 151 percent since November 2023 on Clips4Sale, according to a blog post shared with Mashable — and 49 percent in the past six months alone. It's the fastest-growing fetish on the site.
The phenomenon has entered our cultural lexicon in recent years, as seen by a similar trajectory on Google Search. "Gooning" accounted for nearly one million searches in the past month, and since 2023, it has soared in search rankings.
"Gooning isn't JUST about masturbation! It involves overstimulation of the senses, bright color, exposure to stimuli (porn) at an excessive amount and exaggeration in visuals, demands, etc," performer Master Celestress, who's been creating gooning content since 2019, stated in a press release shared with Mashable.
"There's a psychological aspect to gooning that I feel is overlooked. It became a buzzword where jerking off equals gooning and nope, it's not!" she continued. "Gooning is more of a state of mind than anything else!"
The rise of gooning has occurred at the same time as an increased scrutiny of the porn industry and online speech. Age-verification laws, which typically require personal data like a government ID or a facial scan to view such content, have been enacted in half of U.S. states and other countries like the UK and France. And in the U.S., several bills have been introduced this year to ban porn (though none have been passed). Despite widespread disapproval of porn, gooning — which takes porn viewing and masturbation to another level — has prevailed.
"Gooning is the perfect fetish for our sex-and-tech obsessed culture," Clips4Sale spokesperson Avery Martin said in the press release. "It's an embrace of radical pleasure at a time of reactionary sexual politics. In the midst of moral panics about porn and technology, gooners have reclaimed both to turn the narrative on its head, embracing an almost religious pursuit of pleasure. In the past year, creators have seized on the moment and are creating incredible, and incredibly creative, content to feed this large and voracious audience."
Meanwhile, giantess, which was Clips4Sale's 2024 fetish of the year, was the most searched for fetish in the U.S. in 2025. Wrestling, tickling, vore, and ballbusting followed it in the top five.
