Key Benefits: Great User Experience
3
Whitepaper: Responsive Design - A Guide for Marketers
91%
of companies don't have
a mobile-optimized
website
Users expect the same
seamless experience on mobile
devices as they do on their
desktop yet approximately
91% of companies don't have
a mobile-optimized website. A
study by Compuware revealed
that 57% of users won't
recommend a business that
has a bad mobile site, and 40%
of users will visit a competitor's
site rather than using a
website that isn't optimized
for their mobile device. Thus
it makes sense that a key
aspect to providing a great
user experience is to satisfy
expectations, and that means
providing a great experience
regardless of the device they
use.
Ultimately, responsive design
is flexible and adjustable as
it adapts to any screen size;
for example, check out The
Boston Globe's website and
experiment making the site's
size bigger and smaller --
you'll notice that the content
intuitively adjust to any size.
