Introduction
1
With the recent proliferation
of tablets and smartphones,
marketers are faced with the
challenge of creating engaging
experiences for their audience
regardless of the device they
use.
A report by Javelin Strategy and
Research revealed that US tablet
adoption is expected to increase
by 40% in the next 4 years,
from 52.4 million in December
2012 to 75.8 million by 2016.
Currently, 129.4 million people
in the US own smartphones
and Forbes states that 1.2 billion
smartphones are expected
to enter the market by 2017.
Additionally, Comscore predicts
that mobile devices will overtake
traditional desktop usage this
year. It's clear that the rise in
mobile adoption is not a passing
trend and marketers must find
ways to enable seamless digital
experiences across devices.
What is Responsive Design?
Responsive design is a 'write
once, run everywhere' style
Whitepaper: Responsive Design - A Guide for Marketers
